年假躺讀長姿勢|Chill Reading During New Year's Vaction

Year

2019.01

Role

Visual Design
Illustration

Company / Category

MirrorFiction /
Social Media Campaign

Overview

「年假躺讀長姿勢」是為了宣傳、推播過年期間閱讀書目所製作的主題企劃,除了製作各個尺寸的網站橫幅外,也推出2019年新春春聯供大家下載列印。此概念由「躺、讀」兩字開始發想,嘗試繪製成各式休憩、放鬆又同時在閱讀的情境,並把這些姿勢組合成「春」字,製作符合主題的視覺與插畫。

Chill Reading During New Year's Vacation was a campaign promoting a reading list for the Lunar new year. The concept originated from lying down and reading poses. I came up with some postures which looked casual while reading novels. I combined all these postures and turned them into a spring couplet.

Reference:
Color, Pose & Layout

色彩配置上,除了農曆年節會使用的大紅色,還使用金黃色搭配點綴,營造畫面的年節氛圍。「春」字中人物的動作,是參考Yoga Alphabet(以人物姿勢設計成英文字母)的概念,再結合閱讀會有的動作。橫幅的設計,則是採用農曆月曆的形式,規劃出適合的空間排列標題與內文。

Drafts

Planning

林瑋婷 Weiting Lin

Art Direction

徐佩君 Tina Hsu

Credit

Back to Works ⟶